Why You Need a Website for Your Business

Regardless of industry, every small business can benefit from having a website, but do you know WHY you need a website?

If your business doesn’t have a website, you’ll be missing hundreds of potential customers. Even if your website only has information about your business and some contact information, it would provide your business with one more way to be found by potential customers.

Having a website also provides your business with credibility. In this online-age, many people will search for your company online before visiting in-person. If your business doesn’t have a website, you’re leaving the door open for your competitors to take your customers.

If you still wonder why you need a website, check out some of these statistics:

81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)

72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)

30% of mobile searches are related to a location. (Google, 2016)

28% of searches for something nearby result in a purchase. (Google, 2016)

Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)

78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)